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Client: Carlsberg
Brief:
To produce a 26 minute documentary of a pro-celebrity skiing event in Verbier. The skiers take part in 5 different disciplines including a race off for winners at the end of the day.
Our response:
CAN covered the event with 4 cameras. We carried out a global sell in for the programme, which included extensive exposure for Carlsberg.
Results:
Even though the programme was produced at the end of the season it was aired in over 50 countries worldwide.