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Client: adidas
Brief:
To film adidas’ top football players during advertising campaigns for the new Predator, adiPure and F50 product ranges.
Our response:
30 players were filmed in 11 days in 8 European cities. CAN shot in HD with a supporting behind the scenes cameraman.
Results:
CAN produced broadcast toolkits that were distributed to broadcasters worldwide and adidas local markets. Aside from broadcast material shot catered for online, retail, mobile and sales requirements. The material also formed part of official press kits and event videos. Bespoke content is available and delivered online.