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Client: UK Sport
Brief:
A film for a presentation to London 2012 designed to unlock funding for sports coaching programmes across the UK.
Our response:
CAN, in conjunction with UK Sports design agency, Navy Blue, suggested telling one success story in depth rather than featuring many. We decided on a remarkable project in Glasgow. CAN recreated shots of the early days of the project and intercut interviews with key people and current footage.
Results:
The film has been instrumental in unlocking funding worth £5,000,000 and has since been used extensively on a variety of other platforms.