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Client: BT
Brief:
To demonstrate the capabilities of BT web services and show how they could benefit a wide range of businesses.
Our response:
CAN decided to shoot a series of vignettes to demonstrate the benefits and applications of BTs service. As a device to show these vignettes we featured a CEO as a central character who is depicted worrying about the diversity of his company and wondering how to pull it together. His thoughts are heard as voice over and are answered by a second voice - the voice of BT suggesting different products to help.
Results:
The film has been successfully used in conferences and training seminars by BT to promote the new product.