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Client: Vodafone
The Communications Challenge:
Brief:
Vodafone wanted to communicate its new Now advertising campaign to all internal staff in the UK within a 4 week timescale.
Our response:
CAN created, produced and distributed an interactive DVD encapsulating all elements of the campaign. It included an introductory video montage, behind the scenes filming, interviews with strategists, Flash animation, strategy statements, press adverts, ATL advertising, radio advertisements and online banners. The Now campaign spanned Consumer and Business sectors.
Results:
CAN came up with a concept, managed all aspects of the DVD production, including new filming, and distributed 5000 copies to Vodafone offices worldwide within a 28 day period.